The Navigators brand attributes are Bible-Based, Relational, Transformational, and Intentional. These attributes are no different when it comes to Navigators World Missions. When setting up a table at an event it is important to follow these best practices to maintain a consistent experience for our constituents and reinforce our brand attributes.
Setting up your table:
- Use a Navigators World Missions branded table cloth/skirt provided in the Mobilizers Bundle to create brand awareness.
- Provided table top banners should be placed at both ends of the table. If the table size does not allow for the placement of 2 banners place 1 on the left side of the table.
- When facing the front of the table display, place the provided brochure holder to the right of the left pop-up banner. This holds each of the pathways brochures. Keep only 5-10 of each brochure in the holder to avoid creating a messy and overwhelming display.
- In the center of the table, place a handful of the provided pens along with a stack of 25 contact cards.
- Next to the contact cards is a good place to put any provided invitations for things such as Exposure and the Entrepreneurial Readiness Workshop.
- Place the SWAG on the right side of the table. T-shirts should be folded nicely with the logo on display. Keep only 1 of each size T-shirt on display. Nearby the T-shirts, neatly stack or place the provided stickers and globe stress balls.
- Use only the provided brochures and SWAG to maintain a consistent brand experience.
Interacting with students:
- When possible stand in front of the booth to be more relational and intentional about meeting students and getting to know them.
- Our main goal in interacting with students is to assist them in hearing and following God’s calling for their life. If it happens to involve missions and we can help them, great! If not, we still want to provide a relational and transformational experience!
- Our second goal is to have students fill out contact cards. These are not just for follow up. We will also send them Bible-based, relational, and transformational articles from our blog to help equip and prepare students with an interest in missions.
- Our third goal is to provide personally relevant information to students and invite them to join us for ERW or Exposure. If the student states a specific interest, like Business as Missions, give them the corresponding pathways brochure and invite them to the event that best meets their needs.
- Last but not least, give students some SWAG in exchange for their contact information and the opportunity to get to know them and hear their story!
After the conference:
- Send the Mobilizers Bundle back to the address below along with all unused promotional materials and completed contact cards. Please send the Bundle back as soon as possible so it can be sent on to the next mobilizer.
Navigators World Missions
3820 N. 30th St
Colorado Springs, CO 80904